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New resource! An overview of the consumer decision process has just been added. Understanding this process can help you enhance your design of marketing tactics and communication to help meet your customers’ and prospective customers’ needs. Training your employees on the process can help them create more value for customers. Look for it and the accompanying video on the Resources page!
We are here to help you achieve better customer service! This is the site for our book, Better Customer Service: Simple Rules You Can Apply Today, and thus the book is tied into many of the resources here. However, our simple rules can be used easily and quickly in many different settings! Additional content and resources on this site will allow you to go beyond the book’s lessons. Look around and get familiar with the categories of links–content will be growing, so come back often to see what’s new!
Better Customer Service is available in paperback or e-book from Amazon (click here), e-book from Barnes and Noble (link), and in paperback from Books a Million (link). It is also available as a Google Play e-book here.
