“You can’t always get what you want. You can’t always get what you want.
But if you try sometime, you just might find, you get what you need.”
– The Rolling Stones, You Can’t Always Get What You Want
Have you ever felt an immediate connection with a product or service? Have you sought an answer to a problem you’ve been thinking about then saw an ad related to it on a favorite website or television program? How about your favorite retailer, either in-store or on-line? Have you wondered why the layout, policies, merchandise, etc. for that store fits what you prefer so well? Marketers can make use of theories, concepts, models, and methods borrowed from psychology, sociology, social psychology, and other fields to determine what people prefer, when they desire it, and other consumption related answers.
A good starting point for gaining better understanding of your customers and potential customers is the consumer decision process. Knowing the steps your customers go through to obtain your products and services can better prepare you in many ways, including how to craft more effective and timely marketing messages. Here’s an overview of the process:
Marketers can use the consumer decision process to help design better marketing efforts, customizing as needed for each step in the process. For more information on the process, including examples of how marketers can use it, go to simplecustomerservicerules.com and click on the Resources page link.